Tuesday, 21 September 2010

Kanye West - Homecoming (Music Video Analysis)



Homecoming is Kanye’s final single on his third album Graduation. Due to the decline in downloads the CD release on February 2008 was cancelled. However the song did go on vinyl couple of weeks later and managed to get into the top ten of UK singles chart on download sales alone.




The whole video was shot in black and white. This could have been for a number of different reasons. First of all to make the video stand out; it has become the norm to make videos in colour thus Kanye might have wanted people to see he is unique. Black-and-white is associated with dreaming or a parallel reality this could have been used to show Kanye thinks his old city is like a memory.

The use of colour can sometimes be distracting (audiences’ attention is normally gained by framing something or using lighting to make it stand out); black-and-white can be used help convey the plot/story much more simply and directly.




Plot
We see Kanye walking around Chicago city which he refers to as Wendy. He says how the city has been there throughout his life and how it has looked after him and made him the person he is today.


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