What have you learnt from your Audience Feedback?

When creating a media product it is important to target a specific target audience to ensure the success of the product in sales. Once the product is made, audience feedback is used to reflect upon the product and to see what improvements need to be made to ensure high sale figures. Both positive and negativ

e feedback is useful; positive feedback tells us what we are doing well and m

otivates us to keep doing it and negative feedback tells us what needs improving.

As a producer or artist your main aim (generally) is to sell as much of your product as you can and make a profit. This is why producers and artist use means such as questionnaires, social networking sites and interviews to find out what the target audience think of their products. It will not be beneficial to change the product to suit every reviewer’s opinions, but rather take on all the suggestions and then make

educated changes. It may even be your product needs better marketing strategy and the product itself is good.

Here is what some of the people said about my media products;

Music Video

Positive Comments

+ “Great location”

+ “Lots of good camera shots and angles”

+ “Editing looks professional”

+ “Love the way the story is kind of not in exact order, made me kind of think more and I guess I was more into it as well because of this”

+ “A very good video, enjoyed watching it”

+ “liked it”

+ “the scene where the girl was at her boyfriends grave looked really good, especially with the sunlight coming through in rays”

Negative Comments

- “Editing could definitely be improved on”

- “Some of the bits were really shaky, I don’t know if that’s what you were going for but I didn’t like it”

- “story was a bit hard to follow the first time I saw it”

CD Cover and Magazine Ad

Positive comments

+ “Visually very attractive and I can see how it represents the band and the genre"

+ "Love how you have included images from the making of the video onto the booklet inside the cd cover. Also love the how each band member has their own page reminds me of 'The Boat That Rocked' advertisements. Very well constructed".

+"Front and back of the cd cover is hilarious. genius."

+"I can see the cohesiveness between your main product and ancillary text"

Negative comments

-"Should be more cohesive"

-"Basic font and typography"

-"Could have been more simple"