Indie Rock

Indie rock is a sub genre of alternative rock which started off during the 80s in the UK and US. ‘Indie rock’ is short for independent rock; artists of this genre tend to be unsigned or signed onto small independent labels. These small independent labels would not have much capital for advertising and marketing thus rely on means such as word of mouth and touring to get their artists noticed. Indie Rock artists tend to be anti-hegemonic and don’t create mainstream music but rather produce distinctive music for a niche audience.

The band ‘In Your Honour’ is an indie rock band. It is generally aimed at a young audience; aged from 16 to late 20’s. The band consists of a lead singer, drummer, guitarist and bass.

The UK was greatly influenced by major record companies during the early 1950’s to about late 1960’s. It was very difficult for independent labels to make a name for themselves due to their low funds and publicity. The majority of these independent labels failed to achieve commercial success and tend to have a small group of loyal fans.

Indie rock tends to have some conflicts with the cultural conventions of rock music. They tend to be rebellious and a lot more varied. From the songs such as ‘Get Outta’ My Head’ and ‘take this life’ we see the rebellious side of ‘In Your Honour’. The venues they play at such as the ‘The Croft’ and the ‘Cooler’ are clubs with a younger audience and this is the crowd the band caters to.