Madonna Hard Candy
Colours
The colours used are pink and blue on the background and black on her clothing. The colours pink and blue are very feminine also they are bright full of life (like her music). The colours are also used on her album cover and it is important to have cohesion between the products so they can be easily associated with their artist and each other. The black clothing signifies how she is rebellious and dangerous.
Main Image
The main image is a seductive and provocative image of Madonna herself. She is well known for being individual, sexy and rebellious. The revealing clothing reflects this idea.
Target Audience
The name of the artist is not shown as she is easily recognised among her fans. Her music appeals to a wide range of audience.
Typography
Hard Candy is the biggest and most 'in your face font' as it is the name of the album. Underneath it there is the release date of the album. On the top there is a line of lyrics from her one of her song.
Laura Mulvey's Male Gaze theory could be applied onto this Ad where Madonna is seen represented as sexy. The camera looks at her through the eyes of a heterosexual male thus this would appeal to a lot of men stereotypically. Women might also look at her and want to be like her so men consider them sexy too.
Genre
This Ad is typical of the pop genre due to the use of colours and the artist being the main focus.
The XX - Heart Skipped A Beat
Colours
The colours used are dark and raw.
Lighting
Low key lighting is used and also there are a lot of shadows. This signifies mystery and danger. The sunshine across the middle might signify hope and something bright coming out of the darkness. This works well with their music as it is full of life and has uplifting beats but the lyrics do sound slightly dark and mysterious (oxymoron effect in a way).
Mise-en-scene
The setting seems to be some sort of an underground area with trash lying around. The underground area is immediately associated with drugs, gangs and teenagers. There is wheel from a bicycle in the middle of the image. The wheel like a ring could mean eternal as it goes around forever without a start or end. In this case it could stand for eternal struggle. The graffiti on the wall shows vandalism which is associated with rebellious teenagers and gangs.
The Band is not featured, probably because the band wants their audience to listen to their music and judge them rather than judge them on their appearance. This is not typical of the indie rock genre. But it is tough to assign conventions to indie rock as most bands do their own thing, but generally the band is shown.
Typography is very simple and straight to the point like their music. The band's name is on the top right corner and the name of the song is underneath it it; both don't have much emphasises (not bold or big or colourful), again band doesn't want recognition for anything other than their music.
Audience
This product target's a niche audience who already know the band and are loyal fans as there isn't anything on the Ad to make it eye-catching. The target audience is probably young teenagers aged between 16-25.
The Verve - Love Is Noise
Colours
The image is in black and white colours. The contrasting colours stand out well against each other.
Lighting
Natural high key lighting is used alongside low key lighting that causes shadows. This gives us a mixed message about the music similar to the lighting used in The XX (in both cases sunshine is coming through the darkness signifying hope among what seems to be a bleak reality).
Main Image
The main image contradicts the conventional view of rock with the use of sunshine and clouds. It gives more of a gospel feel. The use of black signifies mystery and the unknown which is normally associated with the alternative rock genre. The image resembles the sky at dawn just before the sunrises; this could imply a new start for the band or a new turn in their style of music.
Mise-en-scene
We see clouds and a horizon where
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